All you need to know about the SERUM.

by Sheerine

Serums are water-based treatments which contain a much higher concentration of active ingredients and nutrients.
The molecules in serums are smaller than those in a moisturiser, giving them the ability to penetrate through the pores and deep beneath the skin’s epidermis absorbing all those good ingredients and nutrients deep within the layers of the skin, where it is needed most.

Serum represents the “underwear for our skin”, that is taking centre stage as the latest skincare technology, proven to directly deliver active ingredients deep into the layers of the skin where it is needed most.

This elixir is formulated to target specific skin concerns such as wrinkles, dark spots, acne, pores, fine lines, firming and hyper-pigmentation.  While moisturisers are designed to give the epidermis more hydration, they do not contain any of those good nutrients that the skin needs in order to maintain a healthy complexion.

Serums include active ingredients that bring antioxidants to the skin and restore cell growth. They also act as a brightening treatment, an anti-aging prevention and can help with skin complaints such as dry or oily skin. There are no limitations when using a serum, it is suitable for all skin types and are easy to incorporate into your skincare routine.

When coupled together, serums and moisturisers act as the perfect blend that to improve your skin exquisitely. This great ‘tag team’ allows those much needed nutrients to soak deep into the skins layers through the use of serums, while the moisturiser hydrated the outer layers of the skin. 

If you want to invest in a skincare product, the serum is the right one to do so because it is the most important product to add to your skincare routine.

How to use it? Easy. Once or twice a day, in the evening or in the morning and evening. Wash your face with a cleanser, apply the toner and then apply the serum before the final cream. Massage onto the skin until it is been absorbed avoiding eye area.
You have to do this for at least six weeks and then the results will last even longer! Results are amazing!

If you have any question we are here for you x

Have a good day 🙂

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